On July 19, the 33rd Beijing International Yanjing Beer Culture Festival branch event at the Beijing Sino-German Industrial Park, themed "Gathering at Zhongde, Cheers with Yanjing," officially opened. The two-day event was packed with highlights, offering citizens a beer festival brimming with Sino-German (European) cultural characteristics. Du Yue, Deputy District Chief, attended the event.
The branch event was hosted by the Beijing Sino-German International Cooperation Industrial Park Management Committee and Beijing Yanjing Beer Group Co., Ltd. Attendees included diplomats from European countries such as Germany and Austria stationed in China, representatives from business associations like the German Chamber of Commerce in China, and heads of German enterprises within the district.
The branch venue at the Sino-German Industrial Park perfectly integrated the three elements of "beer + food + football." On-site, attendees could enjoy not only a variety of beers but also German delicacies such as sausages, desserts, and bread, immersing them in a rich European atmosphere.
Well-known Sino-German brands such as IQ Air air purifiers
Franken Sino-German International Brand Pavilion, and WMF kitchenware also showcased their latest products, providing attendees with a visual and culinary feast.
An internationally renowned band performed traditional Chinese, German, and European songs, blending melodious tunes with lively rhythms, captivating the audience in an ocean of music.
International guest Julien remarked, "This beer culture festival is fantastic! Not only can we taste various delicious beers and German food, but we also get to experience the collision and exchange of Chinese and German cultures. I really love events like this and hope to have more opportunities to participate in the future to learn more about Chinese culture."
The head of the operating company of the Beijing Sino-German Industrial Park stated that this event, using "beer" as a medium, not only showcased the exceptional quality and cultural essence of Shunyi's Yanjing Beer, a national brand, but also built a platform for Sino-German (European) cultural exchange.
The Sino-German Industrial Park will continue to host multi-field, multi-channel exchange activities, broaden cooperation pathways with Germany and European countries, actively explore new models of cooperation in economy, trade, culture, technology, and other fields, continuously enhance the park's internationalized service support level, promote two-way exchange and deep integration among enterprises, institutions, and talent, and jointly create a new chapter of mutual benefit and win-win cooperation between China and Germany (Europe).
