On August 28, Wang Rui, Director of the External Exchange and Cooperation Division of the Beijing Municipal Culture and Tourism Bureau, led a delegation to the Beijing Sino-German Industrial Park for a research exchange focused on Sino-German cultural exchanges, the organization and promotion of international cultural events, and inbound tourism cooperation. Representatives from the Beijing Overseas Cultural Exchange Center, Capital Airports Holding Co., Ltd., and the park-based company Beijing Tada Culture Technology Co., Ltd. participated in the discussion.

During the meeting, the Beijing Sino-German Industrial Park provided an overview of the park’s development and supporting facilities, and shared the achievements of the 2025 Sino-German (European) Hidden Champions Forum in facilitating cultural interactions and cross-border resource alignment between China and Germany. Tada Culture introduced its development journey within the park and shared the resources and experience it has accumulated in promoting Sino-German cultural exchanges and planning international events. The company also offered suggestions on how to leverage cultural platforms to boost inbound tourism development.

Director Wang Rui emphasized that Germany is a key source market for China’s inbound tourism. The Beijing Municipal Culture and Tourism Bureau values cooperation with German counterparts in the culture and tourism sector and hopes to establish closer collaboration mechanisms with the Beijing Sino-German Industrial Park and Tada Culture to promote Sino-German cultural and tourism exchanges and enhance Beijing’s image as an international hub for cultural and tourism engagement.

Moving forward, the Beijing Sino-German Industrial Park will continue to leverage its strengths as an international platform, strengthen cooperation with German (European) enterprises in the cultural field, and facilitate the establishment of more high-quality cultural companies and creative projects.